What is a Digital Marketing Audit & How Does it Work?
Introduction: In today’s fast-paced digital world, your marketing strategy needs more than just occasional tweaks. It requires a thorough examination to keep it sharp and effective. A digital marketing audit is your essential tool for this job. It provides a comprehensive assessment of your online presence, evaluating everything from your website and SEO to your social media and email campaigns. By identifying what’s working and what isn’t, an audit helps refine your approach and ensure that every effort contributes to your business goals. What is a Digital Marketing Audit? Imagine your digital marketing strategy as a ship sailing through a vast ocean. Over time, it might pick up barnacles, get a bit off course, or run into rough waters. A digital marketing audit is like taking your ship in for a thorough check-up. It’s a deep dive into everything you’re doing online—from your website and SEO to social media and…