What is SEO and Why Do Local Businesses Need It?
What is SEO and Why Do Local Businesses Need It? Learn how to optimize your website and listings for more traffic, leads, and sales. Introduction: Search engine optimization (SEO) is an ongoing process. It takes time, requires regular monitoring and improvement, and should always be prioritized over other tasks. Local SEO involves optimizing signals that optimize your digital footprint for a location-oriented search ecosystem. This includes website content, GMB listings, citations, and reviews – while shopping locally keeps tax dollars closer to home, supporting schools, roads, and infrastructure in your community. What is SEO? Search engine optimization (SEO), is the practice of increasing website and online content visibility to search engines such as Google. SEO includes various on-site and off-site activities involving keyword research, content marketing, link building, technical website optimization, and social media promotion in order to increase visitors to a website by increasing its ranking higher in search…